FORT WORTH, Texas – Gatlin Education Services announced today a Pay Per Click Marketing (PPCM) Online Certificate Program is now available for immediate enrollment. The 150-hour course will be offered through Gatlin’s partnership with major colleges and universities.
A sub-set of Search Engine Marketing, PPCM is a form of advertising where search engines are paid every time a potential customer clicks on the specified ad. These ads appear on search engine results pages and occasionally on the pages of sites within a search engine’s network of partners.
PPCM is an additional promotional tool that can produce greater exposure for a Web site, including appearing in organic, sponsored and featured search results that are listed above regular free results. PPCM is a bundle of three courses: Pay Per Click Marketing 101 and 201 and Keyword Research 101.
PPCM 101 outlines the basics of starting and maintaining a successful promotional campaign using pay per click search engines, while PPCM 201 expounds on the subject with measures to improve ad click-through conversion rates, how to create effective landing pages, judge campaign effectiveness, conduct split testing and tweak a campaign for optimal performance.
Keyword Research 101 details the crucial process of finding the proper combination of keywords and phrases to target in search engines, whether it’s via search engine optimization methods or pay per click advertising.
Established in 1989 by Stephen Gatlin, Gatlin Education Services is the largest provider of Web-based, instructor-supported career training to community colleges and universities. Gatlin’s online career training courses are open enrollment, allowing interested students to start their desired training immediately. Gatlin’s courses are designed to provide the skills necessary to acquire professional caliber positions for many in-demand occupations.
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